Premium WordPress theme features run from responsive design to search engine optimization (SEO) and everything in between.

You’re paying extra for this theme, so it should help make your site maximally great, with minimal work from you.

There’s lots of great premium themes out there, but let’s cut to the chase. I use and love Elegant Themes so much! I used it to build websites, and it’s helped me, a non-coder, to build a career as a web designer/digital marketer (I know!).

But whether you choose Elegant Themes or something else, there is one key feature that your premium WordPress theme MUST have. Let’s explore. 


The Most Important WordPress Theme Feature

If you’re like me and you don’t have a computer science degree, then one feature is waaaay more important than all the bells and whistles (although of course the bells and whistles are fun, too).

In a word: support. You want your WordPress theme makers to provide incredible, unbelievable, website-changing support.

Confession time: when I first chose Elegant Themes to help me build a website, I was a complete newbie. I was working as a social media manager and blogger, and probably shouldn’t have committed to build a website for my clients, given I had no idea what I was doing!

At the time, I chose Elegant Themes because of all those bells and whistles, and because they had (and still) have great reviews.

What I didn’t know at the time was how often I’d need support while building my site, especially at the beginning.

Like many premium themes, Elegant Themes keeps a library of all the questions they’ve been asked, and I’ll always check here first when I have questions.

But sometimes I can’t find an answer, and so I have to submit my question myself.

And what sets Elegant Themes apart is how responsive they are to my questions, and to all kinds of design issues.

They could easily say ‘we give you so many features, so take what you get.’ But on the contrary, they have worked with me to resolve every issue, from adding code to my header to centering a Youtube video in a custom layout.

elegant themes support tickets screenshot

wordpress theme support tickets screenshot

Some of these issues required custom coding. I feel like by rights, the Elegant Themes team could refuse to offer custom coding – or at least make us pay for it, like everyone else.

But as my answered tokens illustrate, the team really is committed to helping each customer get the website they want. Sometimes, when what I’ve asked for it too complex, they’ll even do THIS and make the change themselves.

Like I said, I’ve been a happy Elegant Themes customer for about 5 years now, and their support just got better … Now, they offer live chat (!!!).

The introduction of live chat is what really kicks up Elegant Themes for me. They say they typically respond within a few minutes on weekdays (and will followup via email if they’re unavailable). Pretty cool.


If You’re A WordPress Design Newbie Like I Was …

If you’re a website newbie, you might not only be wondering if a premium WordPress theme enough features to make it worth your time.

You’re probably wondering if you actually can use it at all! 

I’m living proof that you can absolutely use Elegant Themes without any coding or web design experience. And their flagship, drag-and-drop Divi theme hadn’t even been built yet when I started. Which means that newbies today will have an even easier time than I did.

There’s a learning curve, of course, especially if you are also new to WordPress. But if you can drag and drop things on your desktop, then you can use Elegant Themes.

To prove it and to help you out, check out my newbie guide to building a website from scratch. 

And if you’re worried about your lack of a graphics design pedigree when it comes to web design, don’t be! These handy little guides will also help:

How To Brand Your Website

How To Pick a Colour Scheme For Your Website

How To Pick A Font For Your Website

How To Build A Free Logo With No Design Experience

How To Get Free Digital Photos That Are Actually Gorgeous

Finally, Elegant Themes also has premade business layouts that make it even easier to build a website. All you have to do is upload their beautifully designed templates (which have been made by their design experts), and swap out your logo and copy and maybe your images (they also include beautiful on-topic photos you cab also choose). Easy peasy!

Here’s just some of the prebuilt industry websites available, to give you an idea:




Driving School

Personal Trainer



Notary Public

Web Freelancer

And there’s more where that came from – here’s some (but not even all!) of your options: 

Restaurant, Agency, Learning Management (for e-courses), Design Agency, Fashion, Coffee Shop, Farmer’s Market, Yoga Studio, Wedding, Travel Agency, Photo Marketplace, Copywriter, SaaS Company, Web Agency, Interior Design Company, Digital Payments, Pottery Studio, SEO Agency, Business Consultant, Juice Shop, Software Marketing, Babysitter, Design Conference, Food Recipes/Blogger, Marathon, Cosmetics Shop, Tea Shop, Boutique, Auto Repair, Architecture Firm, Real Estate, Law Firm, Author, Handyman, Jeweler, Doctor’s Office, Travel Blog, Job Recruiter, Digital Marketing, Cryptocurrency, Animal Shelter, Elementary School, Locksmith, Life Coach, Wedding Planner, Car Dealer, Pharmacy, Graphic Illustrator, IT Services, Car Rental, Accountant, Insurance Agency, Construction Company, Meetup Website, Therapist, Moving Company, Carpenter, Business Coach, Language School, Electrician, Transportation Services, Food Catering, Gardener, Hosting Company, Plant Nursery, Cleaning Company, Makeup Artist, Bed and Breakfast, Web Freelancer, Political Candidate, Notary Public, Dentist, Nutritionist, Funeral Home, Soccer Club, Personal Trainer, Church, Driving School, Plumber, Fitness Gym, Podcast, Day Care, Laundry Services, Charity, Bank, and Suit Tailor.

Find them all here.


And for more of an idea, here’s what their layouts for a makeup store/artist look like:

screenshot of branded layouts in elegant themes


And then here’s what your front end can look like when you choose these options:


Ultimately, if you’re a small business owner like me, then you’ve got lots of expertise. But your expertise is likely not web design.

I like to let people who have devoted their lives to coding and design to do the heavy lifting behind the scenes, so that I can focus on the stuff that matters more to my business. So when you’re evaluating the features of a premium WordPress theme, make sure get one that looks great and offers great support.

Psssst …. like all the graphics in this post? I built it super easily and FOR FREE using Canva.
It’s one of my favourite online resources available to digitial marketers …
find them all with links here!